WAYS TO TIER OFFERS
(FROM FREE TO HIGH PAID)
Your Increasing VALUABLE Offers
(As you go down the list, the VALUE increases, and the “price” also increases. The “offers” start off free, then move into paid and HIGH paid items.)
A blog is a powerful tool to quickly and easily provide information for your visitors. Due to the informal nature of blogging, the information you provide here can be of relatively less value, while still maintaining quality.
Click Here To Learn More About Starting A Profitable Blog
A website is your “Home” or “Presence” on the Internet. Make sure your website has a PURPOSE, and the navigation of the website is well thought out so you visitor can easily find what they are interested in. Since a website requires more planning and work, the information you provide here should be even more valuable than information on your blog.
Click Here To Learn More About Building Your Own Successful Website
Mini Courses should be about a SPECIFIC topic of interest to your visitors. You’ll need an Autoresponder to deliver your mini course.Since you are “charging” to take the course (in the form of the visitor’s name and email address), the Mini Course should be of HIGH QUALITY.
Click Here To Learn More Creating Profitable eCourses
Free Reports should be about a SPECIFIC topic and delivered in PDF format. Free Reports have a higher “perceived value” than Mini Courses because you are actually giving your subscriber something, instead of just a series of emails. Therefore, the Free Report should be of the HIGHEST QUALITY information you will provide without charging. (Obviously, the next step would be PAID products and services, which should be of even GREATER VALUE!)
Click Here To Learn More About Money Making Free Reports
This is the most widely used format for a downloadable Information Product. Since this is not a “physical” product, you must keep in mind that the VALUE is determined by the IMPORTANT INFORMATION contained within.
Click Here For An Easy Way To Create High Profit Reports To Sell
Some of your visitors and subscribers might prefer to LISTEN than read. Make it easy for them to absorb your Valuable Information by creating a downloadable audio product.
Click Here For A FREE Audio Software Solution
Video presentations are excellent teaching tools! It is easier than ever to produce quality video presentations right from your computer. Video has exploded on the Internet and its popularity is undeniable. Definitely consider this as a format for your Information Product!
Click Here To Learn How To Make Video For The Web
Click Here How To Create Information Products In Camtasia
If you’re technically skilled, software products that help your visitors solve problems are an excellent choice. Even if you don’t know anything about creating your own software programs, you can have someone create them for you.
Click Here To Find A Qualified Programmer
Membership sites are an excellent choice for creating recurring income! Instead of getting paid once, membership site allow you to get paid multiple times over time. Recurring income can skyrocket your INCOME! (You’ll probably need to get on a waiting list… so do it now!)
Click Here To Learn About “Fixed Term Membership Sites”
**Important Note**
You are not limited to using ONLY one of these product formats. You can use multiple formats and combine them into even higher priced products.
Here are some examples:
- You can offer and eBook with a corresponding Audio as an Up-sell
- You can combine eBook, Audio and Video into a Complete Course
- You can start a Membership Site and include eBooks, Audios and Videos inside
The combinations are MORE VALUABLE than single product formats. Use your imagination and come up with the BEST combination to HELP your customers!
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